There are countless books, seminars, conferences, and programs to teach you about business leadership, but design leadership requires an entirely different skill set and is not nearly as well documented. It can take years to master the management complexities at the intersection of business and creativity, but many design leaders are forced to learn on the job. To shorten the learning curve, we’ve gathered some unique insights from top managers and design leads to help you become a better design leader.
Build A Culture Of Design Through Transparency & Advocacy
Design touches all aspects of a company—marketing, product, operations, even customer service—but because it’s harder to quantify success for a design team than, say, the sales department, demonstrating the value of design can often prove difficult. Woo Jin Park, Head of Design at Helix, says his team is all about informal transparency. “At Helix, the design team is trying to find simpler ways to champion design by building transparency around what we do. By doing little things like printing and displaying all of our prototypes in an open gallery, inviting others for design reviews outside of conference rooms and in the open, and pinning up a big calendar of what’s next for us, anyone from any team can walk by and see what we’re working on. That way, every time someone passes by, it’s an ongoing education, and people feel invited to engage with design. Transparency just makes communication easier, and showing what your team is doing to advance the company’s goals adds another layer to the value of design.”