Executive Creative Director / Director, Customer Experience Design
ROLE: Executive Creative Director CNET (CBS Interactive) 3.5 years
CNET is comprised of several business units:
News, Reviews, Downloads.com, TV, How-To, Shopper.com, and Tech Tracker
145 million global unique monthly users
36 million U.S. unique monthly users
1 billion downloads a year
-Made technology and news publishing beautiful
-Led the overall creative direction & user experience for CNET with a team of art directors, prototypers, production artists, traditional designers and motion graphic designers.
-Communicated clear vision of brand essence across all mediums
-Redesigned CNET.com with a more holistic approach (no longer segregating product initiatives). Highlights include: 224% increase in Facebook fans, 58+% increase in video streams, and rated #1 outstanding booth experience (via bizbash)
-Led design and UX for all product development initiatives: social integration, emerging platforms (tablets, phones, iptv), e-commerce, community, product reviews, motion graphics, set design (SF and NYC studios), trade show designs, and online/outdoor media campaigns
*Side note: I was also the ECD for CBS News during this time.
SCOPE OF WORK:
Branding, UX (mobile, web, iptv), data visualization (partnered with Stamen Design), environmental, motion graphics, print, product development, e-commerce, sales and marketing support.
CNET CES DEMO REEL:
CNET & CBS NEWS REDESIGN DEMO REEL