Freelance Creative Director
THE NEW YORK POST via Questus
ROLE: Creative Director (freelance)
Complete site redesign – architecture, branding, user interface and new sections. After the launch of the updated site, the New York Post increased circulation by 10% while all other daily organizations reported an average decline of -2%. Worked with a virtual team: art director, UX architect, account manager and production team. We held daily check-ins through conf call and video. We also met in-person every 3 weeks in New York. The entire site and experience was pitched, redesigned and launched within a 3-month timeframe.
SCOPE OF WORK:
Brand identity, User Experience, Worked directly with owner/publisher and editorial staff at NYPost