ROLE: Creative Director – Sony Corporation
SUMMARY: Music download service for Sony
-Successfully launched new brand and creative vision for Sony Connect
-Design and UX direction for Sony’s online site, music store, and partner sites: United Airlines, McDonalds, eBay, Intel, ABC, and American Eagle.
-Worked with an insanely talented label relations and executive team who dreamt up amazing projects to collaborate on: First concert in the sky (Sheryl Crow and United), Download live performances via Jimmy Kimmel same night of the performance, Buy a Big Mac/get a free song, and my favorite, Sony Connect Sets (living room style studio sessions performed and recorded on campus).
SCOPE OF WORK: UX and product design, email campaigns, online and print campaigns, photo shoots, retail displays, events, promotional material, and packaging