Creative Director

ZOOVE (successfully acquired by Mblox)





ROLE: Creative Director

Featured Projects:
-Dove: Dove Real Women Everywhere campaign
Users called **DOVE to submit a photo and appear in the Real Women Everywhere “Living Ad.” A real-time opportunity for the audience to appear in the Dove campaign. User were also able to share their photo with social networks and spread the word.

-Unilever & Target = Mealspot: Instant recipes and ingredients at your fingertips
Mealspot is a geo-targeted iPhone and Android application that we developed for Unilever and Target. The app allows customers at Target stores to purchase discounted items for recipes that are featured in the app. A new recipe is released each week with a detailed ingredient list and a step-by-step preparation guide. Users are able to share recipes on social networks or as a text message.

-Starbucks: Instant rewards program

SUMMARY: Zoove is a mobile technology start-up (run by former CBS/CNETers)
-Developed brand identity, product positioning strategy, and pitch presentations
-User experience, idea leadership and creative direction across all platforms for clients such as: Dove, American Greetings, Unilever, Lexus, Groupon, Verizon, AT&T, NFL, CBS Interactive, FOX Movies, Showtime, and The Home Depot
-I was brought on to develop a corporate brand foundation and advance the product design portfolio in order to build momentum in the marketplace. The company was recently acquired by Mblox – the largest independent application-to-person (A2P) mobile messaging provider in the world. Start-up meets happy ending.

Branding, UX design, sales materials/presentations, office design, creative strategy for client pitches